When auto scaling isn't fast enough: Handling high volume live event traffic by Ivan Schwarz
Presenters Ivan Schwarz Source Devoxx Belgium 2025 Scaling for the Big Game: Mastering Advertising at Live Events 🚀💡 Ever wondered how companies deliver ads during massive events like the Super Bowl or a Premier League match? It’s not as simple as just throwing more servers at the problem! This presentation delved deep into the challenges of advertising in live, high-volume events, revealing the complexities of scaling infrastructure and applications to handle those intense, unpredictable spikes. Let’s break down the key takeaways and why “more servers” often isn’t the answer. ...