
Green IT is good but it's not enough!
Presenters Ian Brooks Source apidays London 2025 Beyond Green IT: Building a Sustainable Future with Technology 🚀💡 For years, “Green IT” has been synonymous with energy efficiency – reducing the power consumption of servers and data centers. While undeniably important, is that really enough? Ian Brooks, Senior Lecturer in Sustainable IT at the University of the West of England, challenged us to think bigger, to move beyond the traditional definition and embrace a more holistic view of technology’s impact on our planet. He argued that Green IT, as we know it, represents a surprisingly small slice of the sustainability pie – a mere 2-4% impact. Let’s dive into why that’s a problem and what we can do about it. ...